the uk’s largest charity owned mass participation fundraising events

Since 2013, we’ve compiled a list of the most successful charity-owned mass participation events. Which charities have made this year’s Top 25? And what insights will help shape your event portfolio for 2023? After a tough year in 2020, The UK’s 25 largest mass participation fundraising events raised more than £119.5M for charities in 2021, […]

How to deliver a successful mass participation fundraising event

How to deliver a successful mass participation event?

To celebrate five years of the massive top 25 we wanted to share our insight as the sector leaders in mass participation, to highlight key lessons on how to deliver a successful mass participation fundraising event. Since the massive Top 25 began in 2013, 28.7 million people have participated in the events, raising nearly £700m. […]

sports fundraising market snapshot 2019

We have been looking at the market for mass participation sports events and the fundraising performance of the biggest sports events in it for over 5 years. In that time we have worked with a cohort of some of the UK’s most ambitious and fundraising charities and our data partner “” to develop what we […]

what trends will shape the future of events and charities?

The future of events, the future of charity and trends affecting both are something we think about a lot. So when we were asked to collaborate on a report to review the effect trends in consumer behaviour, charity giving and technology could have on charities and what that may mean for those looking to engage […]

What influences fundraising at sports events?

Claire in the team looks at…why some charity’s fundraisers raise more than others at sports events? Last year we undertook research into fundraising at the UK’s biggest and most successful mass participation sports events. Our Report, The Sports Fundraising Snapshot, drew on data from over 20 million individual event participants to highlight that the events market […]

Records broken as massive help deliver Brighton and London Marathons

Working with Grounded Events and The London Marathon Company massive delivered the start areas at both the Brighton and London Marathon. A combined total of over 59,000 runners took part across the two events where massive worked with both marathons for a 5th successive year. Now in its 8th Year, the Brighton Marathon has become […]

massive deliver official fan zones for The Cancer Research UK Boat Race 2018

For the 3rd successive year over 50,000 fans watch from Bishops Park and Furnival Gardens On Saturday 24th March, massive delivered two fan zones for The Cancer Research UK Boat Race 2018 between Oxford and Cambridge, on the banks of the River Thames. Situated in Bishops Park and Furnival Gardens, more than 50,000 people watched […]